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KIDS MENTAL HEALTH: Take Care for Bobby campaign


Following the pandemic, the impact on the mental health of young people has been well documented on a national and international level.

The Bobby Colleran Trust has today announced the launch of its 'Take Care for Bobby' campaign to support the mental health of children and young people in the Liverpool City Region.

The Take Care for Bobby initiative will provide vital support services within the school environment by delivering a mental health awareness programme to children and young people across Primary and Secondary education.

The Trust has provided mental health and bereavement support to children alongside its well-known 'Slow Down for Bobby' road safety campaign since 2014, when 6-year-old Bobby Colleran was killed in a road accident. The impact on the mental health of Bobby's siblings led his mother, Joanne, to spearhead the improvement of accessible therapy for young people by providing counselling services in schools and children's centres.

In January 2021, The Lancet reported the incidence of mental health problems in 5–16 year olds in England, as rising from 10·8% in 2017 to 16·0% in July 2020 with more than a quarter of children and young people) reporting disrupted sleep and one in ten describing they often or always felt lonely.*

As the Trust marks what would have been Bobby's 13th birthday, the Take Care for Bobby campaign's mission is to deliver a range of therapies in schools, improve the understanding of mental health for children, young people and care givers as well as providing bite-size tips and tools for mental health caretaking within it's specially-created programme.

The programme is available for all primary and secondary schools and FE colleges across the whole Liverpool City Region. Teachers and parents interested in taking part can contact the Take Care for Bobby team for more information and to arrange their sessions by emailing:

All funds raised by the sessions will go towards supporting The Trust’s vision to open its own wellbeing centre for children and young people in Liverpool as part of the next phase in the Take Care for Bobby campaign and the charity is also driving a fundraising mission to support the programme (JustGiving).

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